What Is Bounce Rate | Startup Blogs | Best Startup Ideas

What is Bounce Rate 

Bounce Rate is defined as the visitors that leave a webpage without continuing on the same page and switch to another page of the same website. It basically measures the website's overall engagement. If you are a business start up & face this issue we will help you.

What’s The “Good” Bounce Rate  

According to a report  the good bounce rate range is between 26% and 40%. However, an “average” bounce rate depends on your industry & your site’s traffic sources.  An average bounce rate is between 40% to 50%. If you are looking for a good bounce rate you may have to consider these two factors first is your industry category and the second is your website traffic source. These two factors can dramatically impact your website’s bounce rates.

Bounce Rate vs. Exit Rate 

There are two metrics the Bounce and and the Exit Rate both have a huge impact on website's performance analysis.

Short brief about Bounce & Exit Rate -

Bounce Rate : the proportion of single-engagement sessions

Exit Rate : the proportion of exits on a page

Bounce rate is decided by the number of bounces over the full number of pageviews to a page. A bounce happens whenever a user enters the page and afterwards exits while not visiting another page on the web site or interacting with any of the page.

Exit rate is decided by the number of individuals who exit your website once landing on a page and compares it to the entire number of views the page received.

How to reduce Bounce Rate

Here are some points that will help you to avoid or reduce higher bounce rates.

1. Focus on Page Loading Time 

2. Make Site Search Easy

3. Keep Website Mobile friendly

4. Remember Readability

5. Shorter Paragraphs

6. Use Variety of Content

7. Use Relevant Keywords

8. Reach relevant Audience

9. Don't open Popups Ads

10. Stop Distracting Ads

11.Use Call-to-Action Button

12.Remove Broken Links

13. Use Internal Link Building  Strategy

14. Open links in New Tab

15. Create a 404 Page 

16. Blog Posting

17. Utilize Google Analytics & their alternative Tools


Conclusion

If you want to improve your start up business bounce rate so you have to focus on your conversions, because if someone that converts is automatically not a bounce. Do not lose your visitors to your website, optimize their experience so you can avoid the higher bounce rates. In this blog we mentioned several ways to decrease bounce rates. We hope this blog helps you to reduce bounce rate on your website, increase your conversions and boost engagements. Did you find this blog help you in reducing your bounce rate? Share your experience with us.

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